Client: Mad Cat Media Year: 2023 Role: 3D Generalist Software: Houdini, Syntheyes, Resolve/Fusion
Dacia, the Romanian car manufacturer produced an air freshener to give to their customers. They were looking for innovative ways to market the air freshener and independent Creative Director Julia Seal came up with idea to use a fake out of home campaign (FOOH). I was asked to produce a proof of concept animation and later worked with Mad Cat Media to create the final animations.
My role was to 3D track the footage in Syntheyes in order to extract the camera movement from the footage as well as basic geometry data from the environment. This information was then brought into Houdini where the car and air freshener were added into the scene. Lighting, reflections and shadows were then added. Redshift was used for the final render.
