Client: Pennies Year: 2021 Role: Motion Design Director Software: Cinema 4D, After Effects
Pennies are the leading UK charity working to protect and grow micro-donations. They partner with retailers and payments providers to support charities in need. Pennies tasked independent Creative Director Julia Seal to put together a social media campaign, she asked me to develop an animation based on her concept.
I created two visual options, one photorealistic and the other illustrative. The client choose the illustrative option and I preceded to model, animate, texture, render and composite the video. The animation was created in Cinema 4D, making use of the Sketch & Toon render feature. The titles and additional compositing were created in After Effects.
